The Man Shake wanted to increase their brand awareness through various outdoor and indoor advertising. And they wanted to convey how vibrant and delichious their product is.
I was excited to collaborate with the studio Supercurious to bring this shake to life, and really sell those fresh flavours.
The Animations and Stills were used in OoH advertising across Australia as well as digital banners and a large social campagin.
The Project was a success, with sales increasing 2x for each featured product during the staggered rollout.
In these two videos, I breakdown my process of creating both the powder explosion and liquid splash inside of Houdini.
The ups and downs I faced along the way and how I overcome those creative challenges, getting the the project delivered on time and maybe with a little less hair on my head.
